NM, yep, its a pretty good price. I think the problem is, RyanAir keep telling people how cheap it is to fly with them, suckering people in with the low headline price, so they dont even look anywhere else. Half the time if you looked at BA and compared it to the RyanAir cost + all the extras and fees including getting too and from airports in the middle of nowhere, then BA would be comparable or cheaper.
I guess it shows that people are fooled by advertsing hype and like the idea of a bargain!
That said there are a small number of people, who book Ryanair early to gt the cheapest price, dont have any lugguage, pay with debit card, and bring their own food and drink and want to fly to the middle of nowhere, for whom it is an absolute dream of a bargain. If you dont mind being reated like cattle!