If you had taken a Cash Isa with Barclays last financial year you would have got 6.08%. This year you would get 3.61% BUT, if you were a loyal customer and share holder you cannot transfer your Cash Isa from last year to the new 3.61% - only new Isas would qualify for that rate. And the interest being offered on keeping last years Isa with Barclays - 1.08%!!!
First Direct, a division of HSBC, have played the same stunt. It sucks. The lady at the call centre (trying to be helpful) suggested I could transfer my ISA somewhere else, then transfer it back again into HSBC. She wasn't joking.
It does indeed suck.
I am going to find out which bank/building society will accept transfers - not only for a better interest rate but loyal and existing customers should not be treated like the proverbial.
Not only because of the money but loyal and existing customers should not be treated like this.