I have used Loreal sublime bronze instant result gel for over a year now and have found it to be the best fake tan I've ever used. It looks most like my tan when I've been abroad. It isn't easy to get off though. I put it on on a Friday, so it looks great Sat, Sun, maybe Mon, but then spend 4-5 days getting it off ready for Fri again. I use exfoliating scrub and some of those gloves like pan scourers. I think they have brought one out you can spray on which washes off but if it rains when you're out, your screwed. And I tried the Rimmel one too one day when I was away for the weekend and had forgotten my Loreal and it was AWFUL. I would highly recommend the one I've mentioned above. I put 2 -3 layers on over about 6 hours to go really dark but I'd just put 1 on if you're not dark (i have italian family so have olive skin). Exfoliating and covering yourself with body lotion a couple of hours b4 applying is A MUST. Good luck