what stands out in your mind

[Nosha123]

What ad campaigns or product launches have you seen or can remember as really standing out to you...
Did they use a new technology to advertise the product to you?
Was it a ground-breaking campaign?
What was it that made you remember it.

[sn�gs]

https://www.youtube.com/watch?v=zff9hVH3ptY

[sn�gs]

Great concept, great art direction, great music, great product...

;-)

[Nosha123]

thanks snags.. and what about a product you remember seeing in a shop or store - any point of sale that you thought - wow thats different?

[craft1948]

Nah......you can't beat Nick Kamen in that launderette taking off those jeans........excuse me while I wipe my mouth......

[ChuckFickens]

this was always a great ad

http://www.youtube.com/watch?vEEF0cg1j35o

honda cog

[Nosha123]

what about a product launch.. maybe the ipod? Something really groundbreaking - or some point of sale in store - that was somehow interactive?
Any memories?

[sn�gs]

You have to register to see the full article:

http://www.blogcatalog.com/search.frame.php?te rm=most+memorable+new+product+launch&id=e227fc 6e4f7d910d1a71a93d4fe6c650

[sn�gs]

Also here:

http://www.blogcatalog.com/search.frame.php?te rm=most+memorable+new+product+launch&id=f5b780 e4d72576ac2c090be35718f123

[winstonmin]

There are 2 outstanding ones lately:

The Santander ad with Lewis Hamilton and the racing car Airfix kit. I like it because it has a 'Toy Story' feel about it.

And the Barclays ad to the tune of "It's the Season". The dizzying view across the skyscrapers when he's starting his descent is marvellous. The whole thing makes me smile every time I see it.

Both bank ads!

[Tech-Support]

One that I remember is Bodyform. Not because of anything visual in the advert, simply the song. It was IMMEDIATELY identifiable should you hear it through someone else's window while walking down the street, lol