From concentrate?

[Annie456]

Fruit juice such as orange juice often claims to be 100% from concentrate. What does this mean? Does it mean that it's pure and straight from the fruit with nothing added? Are all juice drinks chemically enhanced or can some actually be pure?

[Scarlett]

I don't know the exact procedure (someone will) but "from concentrate" means that the juice has been tampered with- taken from the fruit, concentrated, re-jigged, and water added to make a new liquid. My sister gets really bad headaches if she drinks "from concentrate" juice. It is cheaper, and there are far more types on the shelf.

If you want to be really healthy, go for the "real" juice. Copella is a very god make and is in most supermarkets. It is basically juice straight from the fruit, and nothing else. Compare it with cheap "concentrate" stuff and you can totally tell the difference. I buy it all the time!

[acw]

Just to say, I agree with Scarlett.  I had understood "from concentrate" to be a bad thing.  But it's cheaper and sometimes the purse rules the taste buds!

I'd have thought most juice drinks would have some sort of preservative added.  Although you'll notice that all "longlife" stuff is from concentrate, but the stuff that goes off after a week isn't!

[Solarjunkie]

Well, it's not freshly squeezed, but it just means concentrated by removing water (thus making it smaller & cheaper to transport) and then returned to its original consistency by adding water again.

 

[herbmx]

Taste aside, you should probably worry about anything as "natural" as juice that comes in an extended-shelf -life model.
(for the record...."from concentrate" does taste pretty poor in comparison.)