Viewing estimates are obtained from a panel of television owning households representing the viewing behaviour of the 25+ million households within the UK. The reporting panel of 5,100 homes is selected to be representative of each ITV and BBC region. The service covers viewing within private households only.
Programme audiences are calculated by averaging the audience of all minutes covered by the programme transmission, from the start-time of the programme until the end-time of the programme, but excluding any embedded commercial breaks and promotions.
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