They probably do this ecoman because people tune in at 10 especially for the news. I know what you mean though it is annoying when you are in the middle of a drama/film or whatever. On the other hand however with BBC you dont get a break at all not even to go to the toilet.
I couldn't agree more.To add insult to injury,after the news you get just the last 30 minutes of the film,and I find by then all the tension/drama has been lost.Why can't ITV just put the news on AFTER the film,it's beyond me.
When they do this (usually to a James Bond Film) the news is on at 10.30(not 10.00) and then from 11.00~11.30 you get the last half hour of the film.There is no sense to it!