Honestly, you couldn't have made it up...
A tv ad featuring a (real-life) blind football team, whereby they mistake the ball for a cat (both have bells) and they kick it up into a tree.
1200 people complained of cruelty. Oh perleeeease, do they think it was a real cat?
Hee Hee, I haven't seen it myself, but will look out for it.
The standards authority have deemed that the advert can stand, and will not be banned. I should think not.
It didn't even show a (fake) cat being kicked into the air - it was all the power of suggestion and sound effects.
Anyone who complained about that ad is a bit sad - I've just watched it on you-tube, the fuss made is ridiculous.
And, the cat was okay at the end anyway. If it showed a dead cat splattered on the road, or if it were a real cat that was used and was literally kicked, then they might have had cause for complaint. Might have ;-)
Same as McCluff. I find any suggestion of people or animals being hurt or killed upsetting even if they are not real. Find it unnecessary and not at all funny. I wouldn't complain though.