How many??

[pips1]

Why oh why are there so many adverts in programmes now? It is getting ridiculous, in the X Factor tonight there was almost one per song!

[boxtops]

there's about nine minutes of programmes between adverts I believe - and as to why, how else do you think they get the money to make and run these programmes?

[pips1]

I realise the adverts are the revenue, of course, but we seem to be getting as bad as American TV, more adverts than programme.

[boxtops]

Perhaps they can't get the funds anywhere else!

[northboy]

tell me about it £145 a year for a tv licence,you should have a choice of a telly licence with adverts or without,but thats how they make there revenue..b******$ to that..pardon my french
sky is worse in between each programme,its an absolute joke

[tonymclark]

Prime time TV is allowed 12 minutes of advertising per hour, most other shows get 9 minutes of advertising per hour. The rest of the time may be taken up with programme trailers, but ITV cannot show as many adverts as they want to create revenue.

[pips1]

Thanks for your answers, I suppose we have to put up with it. It's so annoying as the trailers and adverts just go on and on ...

[Count-A-Strong]

We record anything we want to watch on commercial channels and FF through the ads.