It was for a marshmallow product as makemesmile says, I seem to remember they were cakes that were a pink or white marshmallow sat on a shortcake disc, with coconut sprinkled on top.
I'm sure it was an animated squirrel that said the line at the end of the ad.
tonymclark
cheers,it was doing my head in trying to remember. Were they called "Mallows"? jackthehat, thats two old codgers put out of our misery ha ha