Pop songs and TV ads

[TheOtherHalf]

There are more and more ads being advertised with pop songs as background. Does anyone know which was the first one to be done this way ?

And can you name some ( I could think of some yesterday but now my minds gone blank )

[Postdog]

The first one I can really remember was "he ain't heavy he's my brother"

http://www.youtube.com/watch?v=TvJyZ9fm73M

[TheOtherHalf]

Thanks everyone. They all bring back lots of memories now. The Honeybus one sounds as though its the earliest. I remember it well. Didnt realise they went back that far.

[Nummy]

I remember the Coca Cola - Like to Teach the World to Sing

The other one that i remember from when i was young is (I put my) Blue Jeans On by David Dundas. It was used on the Brutus Jeans ad.

[factor-fiction]

Hi Nummy- I think the David Dundas track appeared on the adverts first before being released as a single.

I remember Marvin Gaye's Heard it Through the Grapevine was used in the Levis ad in 1985.

[net1961]

hp sauce use to have "in the summertime" by mungo jerry i think caburys chocolate biscuits had "theres a whole lotta loving" by guys and dolls (70's group david van day was a member) and not so long ago cadburys chocolate bars used phil collins song in the air tonight. but hey although not a pop song who can forget the shake and vac song lol