cazzz, my mum was really savvy, she always brought us up not to believe a word we read in ads.
This was a big mistake. Some things really are new and really are a step forward. It was years before she tried an electric blanket, or ibuprofen, because she just didn't believe they could possibly be any good. She was wrong. You need to be careful, but not cynical.
No JTH. I was just browsing & those certain words came to the forefront.They stood out but without any real substance when further read.
I can see how certain words of the language can attract the punter but dont always live up to the headline grabbing promise.
Box those 3 words I mentioned are key words of persuassion, of course they are linked to others in the sentence, I just picked them out as the hub of the attraction.
I agree jno, its shortsighted to be completely cynical about the merits of new things, but it helps to be cautious before parting with money. the advent of feedback used on sites helps, however it sould also be viewed with caution, I have bought things based on extensive feedback only to find that the product never lived up to the hype :S
Yes mick those persuasive words do penertrate certain people`s brain. Its the economy embracing the cultural consumption, & yes it does work, very well.