yes I wondered that myself, this week ASDA ordered 800,000 packs of those star biscuit things. So can I buy some or is the whole thing hypothetical? sorry not answering your question but I have and interest in the answer too so hope you don;t mind.
I can't say about them all but when they had the task to create phone Apps, I searched for them on my iPhone and couldn't find either of them. I would imagine the products they come up with themselves only exist for the benefit of the show.
The answer to this question is here.
http://your.asda.com/...entice-s-emer-crunchy
I think Asda are being remarkably canny about this - whether or not they now decide to go ahead with this particular product, they have initiated an idea on a 'design your own biscuit concept' that they can promote on facebook or wherever.
What they 'bought in to' was the concept. If they can't buy from Lord Sugar, they will DIY the idea themselves.
builders mate appeared to suggest that when I wrote "I have an interest in the answer too" - I should have put "I have an interest in the answer to this", the former is what I intended and was in fact what I wrote. perhaps Buildersmate can clarify.
Presumably you enjoy playing with words.
I wasn't trying to be devious - just providing the OP (and you) with the wherewithall to get the answer to the question.
The Apprentice for me is a tv show full of misfits. Apprentice in my eyes is an admin assistant, a part time teacher, a milkman, a painter, a nursery nurse, not the croanies made up of PA's to CEO's and rich owners of companies already doing well and pre-selected by Alan (note I do not use the S word, but thats another story).