I agree with Ron, we would need to know a little more about the three packages available. I spent fifteen years as a wedding videographer so I am familiar with that line of business (although for me it was a set price, and that price only changed if they required extra copies of the wedding video). In your friend's case, it would be helpful to know the difference between Photo Package 1 and Photo Package 2 (i.e. does Package 2 involve taking more pictures or just printing up extra sets of Package 1?) If Photo Package 1 means taking let's say 100 pictures, and Package 2 means taking 200 pictures (and so on), I would probably opt for using the number in the title. For instance, I'd call the basic package something like "The Regency 100" and the next package up, "The Regency Plus" (Sorry if these names sound a bit like Christmas hampers, I'm just trying to give you the gist of my train of thought).