just went into sainsburys for something that was on offer and decided to get a french stick loaf, plain ones 40p, about average, and ones with sesame seeds on 49p, what a rip off!
Another trick of supermarkets is to put filters on the down lights by the fruit and veg. This brings out the colours of the fruit so the greens look greener, the reds look redder ect. Plus pumping the smell from the bakery out by the front door to entice you, and putting oxygen into the pre-packed meat to keep it red. It`s quite hard to be immune to the psychology that these places employ.
You could get one of those half cooked loaves from the supermarket and sprinkle and then bake for 10 minutes and it would probably taste the same, I may even try that myself.
I always go to the cheap shelves in Morrisons and Tescos where they knock down the prices, sometimes just because the boxes are bashed or one item is missing.
i cant say that i actually do a wekks, months, whatever shopping at one store anymore, or have done for ages, i go round different ones and get what i need or is cheapest from each one, plus places like home bargains and 99p stores
Unless we go in the car to Asda or Morrisons a few miles away we are what you could say a captive audience. A small Sainsburys shop at the end of our main street or the Sainsburys superstore (with fresh bread, 3 crusty rolls for £1) a 15 min. walk away. It has got dearer to shop there.