Why can't I watch BBC videos on Firefox but I can on Chrome?

[DiddlyQuaQua]

When trying to watch video highlights in BBC Sport on Firefox(v8.0.1), I'm told that this content is for UK users only.
However, I can watch the exact same videos on Chrome on the same machine and I am in the UK!
Why does my Firefox browser think I reside outside the UK?

[AlBags]

What network (ISP) are you using? Not on 3G are you?
This happens when content is routed outside IK or through overseas.

[AlBags]

Also .. what flash version have you installed?
(Firefox/Tools/Addons/Plugins .. version in list) (Firefox looks in default Windows installation folder on startup, usually Windows/System32/Macromed/Flash)

[jackthehat]

.

[Buenchico]

Have you checked that someone (or a program) hasn't configured Firefox to work with a proxy server?

Look under Tools > Options > Advanced > Network > Settings and check that 'No proxy' is selected.

Chris

[DiddlyQuaQua]

ISP is Virgin. Doubt if that is the problem as Chrome browser is ok using same connection. Flash is Shockwave Flash 11.1.102.55.
I selected 'No Proxy' in the network settings but even after a pc reboot FireFox still believes I'm non UK resident!
Thanks for your suggestions but I may have to start using Chrome more!

[DiddlyQuaQua]

I don't recall what the proxy settings were but they still display as 'no proxy' now, after I changed them.