Ah, on page 88 of the above it says if this comes on:
"Camera malfunction or moving parts of lens obstructed. Turn the camera on and off again taking care not to touch the lens. If the message persists, contact a FUJIFILM dealer".
So, it may be a faulty one so if it is new I'd go back to the shop - did you get it from a mainstream store, somewhere like Currys/Dixons/Photography shop or online or was it a present?
Worth trying on the above forum first though in case more of an expert can help.