Long ago when the Moon spun much faster, the Moon's tidal bulge preceded the Earth-Moon line because the Moon couldn't "snap back" its bulges quickly enough to keep its bulges in line with Earth, says James Hilton, Astronomer, U.S. Naval Observatory. The rotation swept the bulge beyond the Earth-Moon line. This out-of-line bulge caused a torque, slowing the Moon spin, like a wrench tightening a nut. When the Moon's spin slowed enough to match its orbital rate, then the bulge always faced Earth, the bulge was in line with Earth, and the torque disappeared. That's why the Moon rotates at the same rate as it orbits and we always see the same side of the Moon.