hah ! just beaten me to it, J-J.
You probably look at the clock, say 10 or more times, every day.
You only notice if it shows something you regard as being significant, e.g. 11:11.
Also, you may tend to be in a position to look at the clock around the same time each day anyway; it could be linked to your internal body clock.
I would ascribe no significance whatsoever to the actual time you happen to notice. What if you happened to look at the clock at 10:34 each day, for example ?