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Stereotypes
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Does anyone know adverts that rely on stereotypes for its effect?
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For more on marking an answer as the "Best Answer", please visit our FAQ.There is one on at present, an ad for a washing powder (can't remember which one) which has as its catch phrase "pure and clean". This is repeated over and over. At the same time the images show a platinum blonde child with very white skin and a platinum blonde woman with very white skin wrapping themselves in white sheets hanging on a washing line - implying of course that anyone who doen't have platinum blonde hair and very white skin is not pure and clean ie is dirty.