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Marketing and toothpaste industry

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martabp | 18:47 Mon 05th Nov 2001 | How it Works
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How competitive and developed is the children's toothpaste industry in the UK and in Asia?
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In the UK there are several proprietary brands for children ("Punch and Judy" strawberry flavour is one I remember), as well as many supermarket own-brands. The market is not as competitive as the adult verion, because the product is still aimed at adults....no child really wants their teeth brushing, so there is no point going for the pester factor.
08:29 Tue 06th Nov 2001

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