I find the sudden massive upsurge in interest in this artist to be really odd.
I too find her sound to be slightly creepy - but she seems to appeal to a lot of people, so I guess I just don't see what it is that is any good about her.
I'm not sure what all the hype about her is. Video games sounds dreary to me but I did think that born to die (I think that's what it's called) was ok. Different strokes and all that... didn't watch the voice though.