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where can I buy Heinz tomato frito?

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rooby | 16:29 Wed 17th Oct 2007 | Food & Drink
9 Answers
That's it really. It's a delicious fried tomato passata that is almost impossible to find but adds a smokey gorgeousness to all tom dishes. Asda have stopped, sainsbury too. Any one know?
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Rooby - you could call Heinz and ask them where you can find it at:

Who can help with general enquiries about products and label information?
Our customer Careline team can help answer your questions. If you have any questions please call the Careline on 0800 528 5757.

or fill out an online form to ask them here:

http://www.heinz.co.uk/content/talk_to_us.aspx


BBWCHATT
The old lady in Chattanooga, Tennessee, USA
I did try it once, some time ago but don't remember the smoky flavour.
To get a smoky flavour I buy the little red tins of La Chinata smoked paprika from Sainsbury's. You will find them with their Speciality Products. I buy both the sweet and the hot ones.
Morrisons - can't remember which section its either where the Tomato Puree is or where the pasta sauces/dolmio section is, I've looked in other supermarkets and never found it, I use it in Goulash, its yummy!
Since Delia is pushing it, supermarkets everywhere should be restocking if they have any sense.
Morrisons don't stock it anymore - neither do Tesco.

I'm going to try Old El Paso original Fajita cooking sauce 395g jar instead, which seems to be widely available in UK supermarkets. Having Googled T F found that it's fried tomato with onion and garlic, I reckon I could do a creditable job with a tin of chopped tomato added to fried onion and garlic and sweated down a bit. I'm fed up with chasing Mr Heinz and his Frito all round the place!
Now no longer available through Foster wholesalers as Tescos have decided not to stock it. You can buy it direct but delivery is double the price of the items. Wholesaler is 01858438020. They are launching a campaign this week to small retailers to stock it.
Now only sold in bulk by Fosters wholesalers, so it seems. 01858438020. The delivery cost is double the amount of the case of 12. They are launching a campaign this week to get it into small retailers.
If you're in the Milton Keynes area then Lakers Supermarket in Willen will buy it in for you from Fosters. They just got 2 trays for us and I think he purchased more than the 2 trays and is giving it a go. So worth giving them a try - very helpful and friendly shop. So worth supporting them if possible
Heinz Frito is now available on amazon.co.uk

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