The recent US election clamour leads me to think perhaps our own UK parties might consider changing their names. For example Labour could become the Socialist Party and Conservatives the Democratic Party.
It could make people think more about what principles they are voting for rather than individuals. No disrespect meant but the name 'labour' does imply a workhouse quality. What changes if any would you suggest?
Bring back Whigs, I say. Good,memorable, brand name, means absolutely nothing relevant (just like Labour and Conservative),travels well (good for exports), has an air of tradition... and talking of history, why not Levellers for the Labour Party (or was that Old Labour)?