This is another instance of circumstances, meaning, and reception.
It is common knowledge that modern black cultuyre has reclaimed the word n*gg*r and taken the sting out of it by using it as a term of affection BUT ...
A black friend of mine confirmed that he and other black friends used the term freely to each other, but a casual white friend using the term was punched in the face!
I see it as this - if a group of people wish to refer to each other as 'Payday Loans*er', then that is all good because it is understood that the term is not offered with offence. If a complete stranger shouted 'Payday Loans*er!" at the group, and was proseucted, the defence that he enjoys pornography, and has more friends who masturbate than who don't, would look ridiculous - as indeed it should.
The age-old fall-back of having black friends and listening to black music is not a defence in any way at all - being offensive to strangers in public is not mitigated by cultural tastes and the ethnicity of friends - it is being offensive.
I entirely agree with previous posts - this man may waell not be a racist, but he is a buffoon, and should be given some lessons in how to behave in public as an adult.
And he lives in the same city as me - what an advert!!!