Esther Rantzen

[sandyRoe]

She's doing advertisements on television for PPI recovery companies now. Would the Esther of old , who used to have a consumer protection programme in a prime time slot on BBC, be ashamed?

[Graham-W]

Then there's Kerry Katona advertising an exorbitant loan company. Her past record would put me off that straight away.

[beegeebee]

Why would advertisers expect anyone to buy their product just because a "celebrity" was saying what a good thing it is and, being paid a large amount to appear and read the script??

[Zeuhl]

beegeebee

because results over many years show that using a well known testimonial increases response. For example, Michael Parkinson has more than earned his fee for Axa Sun Life as his ads generate incremental business over non-parky ads tested against them.

That's why advertisers continue to run them - they are not (generally speaking) idiots.

as trig stated earlier:

/Carol got us a lot of business! /