Channel 4 adverts on rival channels..

dave_c | 20:55 Tue 17th Jan 2006 | Adverts

4 Answers

Why are Channel 5 and ITV showing advertisements for Channel 4 programs?

Kia Ora

Friday night project

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gary baldy

I saw an ad for 5 on Sky today aswell.

Postdog

Asyou said though, they are ADVERTS, not promos - their money is as good as anyone elses.

dave_c

Question Author

But surely showing adverts from rival channels means shooting themselves in their own foot?

trevHCS

You'd think so, although I guess Channel 5 needs the cash and ITV seemed to have a certain amount of connection with Channel 4, especially in the early days.

It's a bit like ITV showing ads for the Discovery Channel on Sky, I guess they figure that people will watch the shows anyway so they might as well make some extra money out of it.

Trev

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