Quoting Loonytunes...
"Chris,
I regret that your answer is incorrect. I know that your research on such things in normally impeccable but, when the Licensing Act 2005 became law in 2005, the right to sell alcohol in wholesale quantities went out the iwndow. You can now only sell alcohol without a licence if you are selling to another trader who, themselves, have a licence. If someone is selling alcohol to another, there must, somewhere in the chain, be a Premises Licence and a Personal Licence held by the person who authorises the sale. So, if someone sells by phone or over the internet, the place where the alcohol is selected for the individual purchaser is where the licence must apply.
The activity in the question appears to be unlawful and should be borught to the attention of the police and local council licensing section."
Does this mean a third party can deliver the alcohol that has been bought at a retail premises?
i.e. they purchase through a website which is in all sense and purposes to do with the retailer, and the retailer is paid for the order which is then delivered to the customer, does this require a licence?