Read the Jove Book - film poster?

[ellster]

Why does it say on film posters: Read the Jove book or the perennial book in tiny letters right at end?

[tonymclark]

Known as a film tie-in. The publishers of the book may well have done a deal with the film company in return for a little advertising of the film of the book.

Or it may be that the film is based on a book, which has been re-released to tie in with the film release.

The same goes with computer games that are based on films or visa-versa.

[LeMarchand]

You may not recognise the publishers as we often get the same poster as the US.

[feebal]

Yeah, not so much now, but a few years ago movie "novelisations" as they're known were big business. The movie tie-in (usually the screenplay of the movie turned into a "novel" by a hack writer) used to be the best souvenir of a film until we started being able to buy them on video and DVD. They often come with colour stills from the film. One of the reasons "Star Wars" hit so big was that the book tie-in came out a while before the film and whetted people's appetites for the movie.