I have had a few smart phones, I dont buy into all the hype and the cool, I base my choice on ease of use and utilities, the htc and the samsung have the appropriate utilities however I found with the htc I frequently had to turn off everything to ensure my battery lasted, shame really because the moving backgrounds are very nice. I found the samsung better but still fiddly when navigating and the very annoying battery draining issue. I ended up with an iphone, not because it was cool but because it was simple to use and the battery life is pretty good.