One way of finding out if animals see color is to shine a pure color in their eyes and see if the brain responds. I've tried red light from a fairly bright LED on a cat and the cat's pupils didn't contract at all (the same way paramedics shine a flashlight in your eyes to check for dialation), so I assume that means that that is one way of telling if an animal can see color. For what it's worth, I've seen ads in hunting magizines that sell products to block UV from reflecting off your clothing because deer can see it. I don't hunt, so I have no idea if this is true.