ChatterBank2 mins ago
Lbc Radio
9 Answers
Does anyone know why LBC is no longer available to listen to on DAB radio?
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No best answer has yet been selected by anotheoldgit. Once a best answer has been selected, it will be shown here.
For more on marking an answer as the "Best Answer", please visit our FAQ.Although I do not own a DAB radio, the problem for many commercial radio stations is the cost of the licence (for digital transmission), versus the payback through additional listeners.
If the licence costs, far outweighs the addition advertising revenue that can be charged – then many simply cannot afford such a luxury (to be a DAB station).
Of course, no such problem exists for the BBC who are bankrolled by you and me.
If the licence costs, far outweighs the addition advertising revenue that can be charged – then many simply cannot afford such a luxury (to be a DAB station).
Of course, no such problem exists for the BBC who are bankrolled by you and me.