Yes, well, the Daily Mail is not aimed at some people. A women's magazine with some news and opinion attached, as one (Tory) journalist described it. We know, from its ABC readership profile, to whom it sells. I wonder what it will be like in thirty years, when its core readership is dead. Of course, old people have always been complaining that younger people have no proper standards, but racism and xenophobia, gut dislike of homosexuals, belief that Britain is still more than just a collection of islands in world significance. and being an active Christian, who doesn't know what pre-marital sex is and who thinks adultery worthy of comment, are all things that are dying out now.