My Mother Asks When Did "ulay" Become "olay" And Why Did They Change The Name?

[Henrietta]

Have the creams also been reformulated?

[Henrietta]

Oh snap...Could someone move this to the beauty section please?

[Lie-in King]

Only the Ed can move threads Henrietta, however to answer you - 1999 -

http://en.wikipedia.org/wiki/Olay

[stuey]

Some interesting reading here: http://www.theguardian.com/notesandqueries/query/0,5753,-4512,00.html

[Zeuhl]

Oil of Olay has always been Oil of Olay in many places. It originated in South Africa in 1949 but was bought by the Americans who decided the name should adapt to different countries.

In UK and Ireland they changed it to Ulay; personally I think they feared it being confused with bull fighting/things spanish.

In 1999 they applied the parental name worldwide for brand marketing and packaging efficiencies though it is still Olaz in Germany, Italy, Low Countries to differentiate it from other 'olay' references.

[Henrietta]

Thanks guys. Will show this thread to mummy dearest :)

[Georgiesmum]

and marathan to snickersI and was going to say the answer was the same as they changed Jif to Cif, and marathan to snickers. Man logic!