I vividly remember a programme about a girl that used to go to the supermarket with her mother and visit a doll that lived in the freezer there. The doll lived in a packet of fish fingers and played...
In the early 80s I remember seeing a kids animated programme with real dolls, and it was quite dark - a wax doll melted in a fire (maybe in the dolls house?), whilst another climbed into a supermarket...