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Mouth full KFC advert
Does anyone else find the latest KFC ad with the call centre people talking (trying to sing) with their mouths full, offencive?
I do, and would like others to complain to the ITC. Do you remember when you were told it is rude to talk with your mouth full? I think it is wrong to advertise in such a way.
Flame away! Without food in your mouth please!
Answers
No best answer has yet been selected by Joanne-G. Once a best answer has been selected, it will be shown here.
For more on marking an answer as the "Best Answer", please visit our FAQ.I have to say that I think this ad is disgusting. I am a mother of three well brought up daughters who were always told not to talk with their mouths full, as was I. Apart from anything else, the purpose of the ad is defeated as it makes you feel so sick, there is no way in the world that it would encourage you to fancy a KFC after seeing it!
Yes I quite aggree with you Joanne-G. The sad thing is that these days it seems to be O.K. to produce these kind of adverts, where manners and common decency go out of the window. This kind of thinking is producing (some) children with no respect for anybody. I think that the place to go for complaints is the Advertising Standards Agency. I know that after I had complained about a Domino's pizza advert, where a crowd of girls found it amusing to burp aloud, it soon disappeared.
But then again I find Michael Winners current advertising campaign very amusing! Am I sad?
Yes! CarolG, you are of course correct in what you say, but the point is that adverts are thrust upon you unlike programs you choose to watch. There is no warning about offensive adverts coming up, you have no choice. Believe it or not I am very broad minded (you have to be, working in a garage), but I believe that it's up to me to choose when and where I see stuff of this nature.
I suppose I'm "old school", but thats the way I was raised with respect for people and their feelings.
What I do find offensive is the image of a bunch of middle class advertising �creative� types sitting around and actually thinking that this idea would be attractive to their customers.
The �Emergency Helpline� advert is patronising and cheap. The humour is amateurish.
How many of the advertising executives who commissioned this of advert would feel comfortable with their own children actually eating this filth and acting in this advert?
Yet alone the thought of their children singing with their mouths full of this garbage � and feeling totally unashamed that at this.
If any of these execs are reading this advert, then answer me truthfully. Would you honestly feel comfortable if your child was in this advert?
I can assume that you wouldn�t let your children near a KFC meal. I bet they eat healthy food at the private school that they attend � don�t they.
This advert is typical of the lowest common denominator imagery that we are being bombarded with these days.
As far as the advertising company is concerned, they clearly think that it is fit for people from council estates only - not for �serious� people.
Telefino - your post, whilst making some very sound and interesting comments, by interpreting the advert in this way only serves to reinforce the stereoptypical images we have of people from "council estates" and the idea that people with careers send their children to Public Schools. By assuming that is their thinking, we sadly had to acknowledge that that is the way many people think.
I haven't seen this advert, but most KFC ads I have seen have involved beautiful young people (similar to those in Hollyoaks or better still the OC). Surely that identifies the target audience as students and teenagers from any background?
Just a thought. :-$
I am surprised by the number of respondents who do not find speaking with their mouth full at all rude.
If something is important enough to say out loud, it is important enough to say without being garbled by someone chewing at the same time. If you disrespect the person you're speaking to that much it's better not to speak to them at all.
Kempie I couldn't agree more. But being rude and being offensive enough to complain are different. If I were a parent I would teach my children, as my parents taught me, not to eat with my mouth full. If the parents teach properly, then children should see that it is disgusting when they see the advert. Especially if parents back it up by saying to the viewing child "We don't do that do we? It's not nice. It's rude. If something is worth saying, say it with an empty mouth".
Real life and TV are different (as we all know). Perhaps those who find the advert funny wouldn't enjoy eating with someone who ate with their mouth open. Who knows?
This is possibly the MOST irritating advert I have every had the misfortune to be confronted with, whenever it comes on screen I immediately switch channels. Who in their right mind thought that listening to a bunch of women crunch and slurp their way through a song of all things (don't get me started on KFC's whole idiotic 'musical' ads) whilst supposedly answering telephones on a 'help line' would somehow make chicken more attractive?
So are we to think that anyone who eats a KFC meal will be induced to become, should aim to be, or already is an ill mannered, thoughtless clot who not only talks but (God forbid) 'sings' with their mouth full? (this activity is clearly contagious judging from the number of affected women in the ad)
Clearly KFC along with the likes of Pot Noodle seem to be aiming their ad campaigns at the lower echelons of society which is probably most effective since they seem to earn the least and spend the most on garbage like this. Though I'm not sure that ostracising anyone with an IQ over 60 and/or with any manners is to be admired.
I used to enjoy a KFC every now and again but I think I'll give it a miss from now on.
Firstly, I hasten to say, that all of this fuss over one advert is a tad obsessive. Those of you who have made comments regarding the revolting nature advert are only helping it gain more coverage, through word of mouth; and why not? I, for one, believe the advert is harmful, and just a bit of fun. Does it really matter if your child sees it and begins talking with their mouth full? OH NO, dial 999!!
The advertisment is extremely effective on it's target market as promoting the brand as fun, and "seving up soul"; when you watch it, does it not revert you back to childhood when you wished you could have had the nerve to speak with your mouth full?
As i stressed, it is just a bit of fuin, and those of you who did find it offensive, I think you need to loosen up just a bit, but we all have opinions.
I think this advert is absolutly hilariouse! I love it!
Well I find clowns offensive, they are scary beings for children to be exposed to... Do people complain about McDonalds? Yes, it's rude to speak with our mouths full, but it's an advert, not real life. Do you want adverts to go back to the way there were 40 years ago - a blande picture on the screen with tacky music, just so that you don't get offended?
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