Mouth full KFC advert

[Joanne-G]

Does anyone else find the latest KFC ad with the call centre people talking (trying to sing) with their mouths full, offencive?

I do, and would like others to complain to the ITC. Do you remember when you were told it is rude to talk with your mouth full? I think it is wrong to advertise in such a way.

Flame away! Without food in your mouth please!

[tcorz]

Although I get your point about eating with mouth full, I do find it comical. and find you petty to want to complain to the ITC.

[Jules247]

I don't think its the fact that I would prefer adverts to be the bland, sickly things they were 20 years ago neither do I think that showing people talking or singing with their mouths full is a capital crime but it is simply unecessary to show something which is clearly bad mannered and tacky. I guess, I can't understand the thinking behind alienating so many people by showing such a distasteful advert when there are so many other great, funny, novel & creative ways of getting across the message that KFC (or any other fast food) has a new and tasty product.

No advertising NEEDS to be ill mannered or alienating to put its point across and really good advertising can aim its product at a wider range of audience than simply the 'no hope' working class types. (which in itself, btw, I find offensive).

Poor campaign all round with few if any redeeming qualities other than the 'cheap laugh' (which personally I don't find funny at all).

The argument that making a point of complaining about it is only serving to make it more popular is a rather tired and stilted way of looking at such issues. If nobody voices their opinion, nothing changes, what I, or anyone else writes here, is unlikely to encourage anyone to sit in front of their TV until this particular ad comes on! We all have an opinion - this is just mine thats all.

[telinfo2001]

HEY KFC! 

How about this for a great ad idea?

The people in your �Serving up Soul� advert -you know, the one�s where they are singing with the food still sloshing around in their mouths �  should be invited to make a new series of adverts.

Only this time - wait for it - they actually VOMIT the KFC back up on to the office desktop.  James Brown could do the music.  I tell you, it will be so funny and popular.  People are just gonna love it!  Call it something really funky like �Throwing up Soul� (geddit?).

Sales will rocket as punters will associate vomit with KFC and �.oh, hold on a minute - they already do.

My mistake.   Stick with the annoying, unfunny, repetitive and nausea inducing adverts.  Keep at it, you�re almost there you know�..

[jonkey]

I disagree, although I do understand which angle you are coming from. The reason I disagree is because if you look at the ad once more, they don't actually open their mouths to the full extentthat you can actually see what they are eating or so that they can 'spit the food' whilst singing. I found the ad hilaious the first time I saw it and the second. It is a fanastic way to sell their product to people with a low IQ, which most people in the UK have, and those who enjoyed the antics of the office workers.

[kairen]

I cannot belive you are all so easily disgusted! It is just a bit of food, and just a bit of fun. At the end of the day - whatever you think of it you will always remember it and be aware of what they are advertising - therefore pretty much fulfilling their campaing!

[Samantha0]

I'm not one to talk with my mouth full, but I found that advert quite funny actually; not offensive in the slightest.
I definitely feel that people are being far too snobbish and humourless about the whole thing - it's only a 30 second advert afterall - and was intended to be  humourous. People need to lighten up.

[wollybol]

The advert is not offensive!
PEOPLE BEING KILLED IS OFFENSIVE. RACISM IS OFFENSIVE.
get your priorities right!
people singing with their mouths full is just a funny gimic. if you don't like it - don't watch tv!
If you honestly think that people will just copy that because they have seen it on an advert then you obviously have little faith in the intelligence of our race (except ,of course, yourself). We are media students and we study the effects of adverts on audiences. It is extremely old fashioned and naive to believe that people will blindly copy what they see.

[BrianBlessed]

"I believe that this is yet another example of how far standards have dropped in what we like to call a civilised society."

Ha! Have you people ever read any Dickens? Or ever heard of the Rowntree report? Bring back the good old days of prostitution, colonialism, slavery, squalor and child abuse.

What does civilised mean anyway? Maybe your  outrage could be put to better use. Just a thought.

http://web.amnesty.org/actforwomen/index-eng

http://www.maketradefair.com/en/index.htm

 

[deanieboy]

I think it is a really funny advert but my fav has to be the mini chicken fillet advert with the woman singing "OOOOOOOOOOHHHHHHHHHHHHHHH!!!!". I was in stitches. Well done to KFC for creating the funniest ads in ages. Can't believe in this day and age, people can still find a little thing such as singing with your mouth full offensive.

[JJ99]

Come on, get a life.  True, standards have fallen in society, and I too bemoan this, but this advert has nothing to do with falling standards. It's just a very, very funny advert.  Seems these KFC adverts have the ability to split the viewing public right down the middle - half of all people seem to love them, half seem to hate them.  I think you'd be better off (but less likely to succeed) complaining about the way soaps have normalised aberrant behaviour over the years.

[Joanne-G]

I fail to see how this ad has split the viewing public. This advert has received the highest number of complaints registered EVER at the Advertising Standards Authority.

Today is the last day KFC is going to run the ad, and they have appologised for offending people who appreciate good manners as well as appologising to people with speach impediments!

Stick that in your zinger and smoke it!

[Megz24]

Oh my. I had no idea that some people would be so sad as to report this advert to the ITC. First off, if this advert revoults and offends you, I dread to imagine what you would think of other things that appear on the TV these days. Secondly, KFC is aimed at the younger generation and obviously the KFC people want to adverise their products in a humerous way that will make young people laugh. You may not find this advert funny, but I certainly do and as a young person myself, I do not know anyone who finds this innocent advert revoulting and/or offensive. Its someone eating and singing at the same time for heavens sake, its not as if the advert contains language, violence etc. Give them a break!
megz xx

[Rossaluss]

First of all, the people that are on this board complaining that this advert is breaching the ASA's terms and conditions (as you fail to notice) are utterly pathetic and FAR more annoying than this advert actually is in its entirity.

So you complain to the fact that your child see's the advert and decides to copy it. Your child is currently being dragged through life at 90mph, and at some point in their oh so sheltered life that you morons are giving them, they are going to see SOMEONE chewing with their mouth open, whether it being in the street's or when they are at a friends house. It's something that your're just going to have to live with, and until you get parliament to make chewing with your mouth open illegal, i suggest you sit down and shut up.

Also, the people who have made comments about there needing to be a certain high respect for society, values and manners, you are the sort of people to blame for things like songs being bleeped AFTER watersheds, tv shows having to warn of 'the possibility of blood under skin' and rediculus things like that. For christs sake, get a grip!

Adverts and tv shows today alike are FINALLY allowed to get away with things that, my god, actually make them interesting. We don't want pathetic little people who find an advert where people chew with their mouth open, dragging us back to the likes of television that you poor souls were exposed to when you were young.

It's time you took the back seat to society, and let modernisation take its course while you sit there and knit jumpers and towels with 'Elbows off the table' embroidered on them.

You;re pathetic

[FagAshLil]

So people feel incensed to complain about this advert as it offends but adverts that reinforce the women's role in the home don't?  Or that stereotype the working classes as more likely to have debt problems (Ocean finance)?  It seems the shadows of Victorian morality and etiquette remain in the 21st century.  It wasn't really that great back then, honest! 

[charlotee40]

Seriously do people have nothing better to do with there lives than complain about an advert that will soon not be shown. If you do not like the advert then bloody turn it over every time it comes on they are only every on for a couple of months so if you do not like it than tough! You obviously dont have a sense of humour, i dont see how anyone can possibly find it offensive, it is harmless fun and i dont see how an advert can cause so much uproar!

[tenpindolly]

Can we take this awful advert off? first its disgusting  women singing with  mouths full , Then  its men making women stupid. And most of all its  undoing what most parents say DONT TALK WITH YOUR MOUTH FULL YOUR NOT A WASHING MACHINE.