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Thanks everyone, I'd asked someone I know in Devon if she remembered them and she didn't, and I remember the football connection now. Oddly Wiki says he worked for the family sports shop
"After retiring Madeley set invested a shop in Leeds selling sports goods and worked for his family's DIY business"
but they did have people as well as him shouting Madeley's from what I remember, but glad to have revived a few memories. Now I've got his name I should be able to find an official reference.