The Prince Of Darkness To Be U S...
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Is Anyone Else Irritated By These Ads...
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...in which some corporation spins us a mushy soppy supposedly heartwarming story as a remote tenuous link to their services. e.g. Nationwide and that stupid scarf, now we have Vista Print and their long-winded piece of nonsense about the family bakery. And I'm sure there are others in the same mould but maybe just not as interminable as those two. Every other ad seems to have some winsome-faced kid trying to raise a tomato plant or set up an insect zoo in their garden or some other gratingly whimsical thing to convince us how soft and warm and human this monolithic organisation is.
Or is it just me?! Judging by the tidal wave of gushing comments on Twitter these ads attract, it might well be just me. But I find them intelligence-insulting.
Or is it just me?! Judging by the tidal wave of gushing comments on Twitter these ads attract, it might well be just me. But I find them intelligence-insulting.
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Ads are what the mute button was invented for.
At least the couple you mention make a change from those that show tea that looks like dishwater, people cleaning their teeth with no paste on the brush, the dreadful Aviva/Paul Whitehouse ads, anything from MoneySupermarket.com, Haribo, Activia - oh, the list is nigh-on endless...
At least the couple you mention make a change from those that show tea that looks like dishwater, people cleaning their teeth with no paste on the brush, the dreadful Aviva/Paul Whitehouse ads, anything from MoneySupermarket.com, Haribo, Activia - oh, the list is nigh-on endless...
Well yes I do at the very least mute all ads, if not switch to something else (though it seems all ads are on at the same time on all channels) or go and do something else. I agree about the Paul Whitehouse ads, they never seem to end, he must have done dozens of them by now. But most ads have the advantage of at least being quite short. The longer ones attempting to tell some touching story hack me off more because of the intention to sucker people in through emotion and sentimentality.
You see, I am definitely marginal. I can't stand that cat and budgie ad, or indeed any ad that has cgi'd animals. So I'm now even disagreeing with people who agree with me on the other stuff! Talking of cgi-ing, I also dislike that one with the cartoon Audrey Hepburn, who for some reason they have blinking like mad. It's probably easiest to just say I dislike most ads. Their mere existence is annoying, let alone that they all seem to line up across most channels.
Although, for some reason, I always chuckle at the one where people in a hotel have a muppet version of themselves. I mute all ads so I don't what they're saying or singing, but it just looks funny. I suppose it reminds me of Avenue Q, which I thought was hilarious.
Although, for some reason, I always chuckle at the one where people in a hotel have a muppet version of themselves. I mute all ads so I don't what they're saying or singing, but it just looks funny. I suppose it reminds me of Avenue Q, which I thought was hilarious.
Sqad that is a very bold statement - "most of them quite ingenious"? Really?
I haven't seen the Qatar one.
A problem I have with so many of them is the similarity of approach. There's been a spate of ones featuring some kind of "scene-change sweep", and a recurring feature of the soppy family ones is showing a child growing up through the years. There are also loads that feature some kind of repetitive element; we can't be shown something just once, it has to be repeated at least 5 times, in different settings. I got the first one, I don't need to see it another 4 or 5 times thanks. Like the heartwarming story ones, I find it a bit insulting. But it has all the signs of being made by the dead hand of brainstorming sessions.
An interesting thing is that in some ways, TV ads are actually stuck in the 1950s still. Cleaning products invariably have women using them. Almost any domestic product has ads with women in. A man might occasionally appear, but usually only to be clueless and bumbling, so the woman can do that Advert Wife Look that most mums and wives do in ads - a sort of "Oh, you!" look.
I haven't seen the Qatar one.
A problem I have with so many of them is the similarity of approach. There's been a spate of ones featuring some kind of "scene-change sweep", and a recurring feature of the soppy family ones is showing a child growing up through the years. There are also loads that feature some kind of repetitive element; we can't be shown something just once, it has to be repeated at least 5 times, in different settings. I got the first one, I don't need to see it another 4 or 5 times thanks. Like the heartwarming story ones, I find it a bit insulting. But it has all the signs of being made by the dead hand of brainstorming sessions.
An interesting thing is that in some ways, TV ads are actually stuck in the 1950s still. Cleaning products invariably have women using them. Almost any domestic product has ads with women in. A man might occasionally appear, but usually only to be clueless and bumbling, so the woman can do that Advert Wife Look that most mums and wives do in ads - a sort of "Oh, you!" look.
I understand your view Backdrifter.
In some cases - sugar and perfume being examples, it is extremely hard to say anything about the product - the one is too basic, and the other depends on odour, which you can't convey on TV, so they have to be seriously inventive in order to hook the viewers they are aiming at.
Others, I an convinced, set out absolutely to enrage the viewer with the sheer irritation they cause - remember the smirking girl in the building society ad where they played Ice Ice Baby?
But there you are - proof they work - I remember the ad, if not the brand, but it was months ago, so something has stuck.
Best thing it to record, and FF through all of them.
In some cases - sugar and perfume being examples, it is extremely hard to say anything about the product - the one is too basic, and the other depends on odour, which you can't convey on TV, so they have to be seriously inventive in order to hook the viewers they are aiming at.
Others, I an convinced, set out absolutely to enrage the viewer with the sheer irritation they cause - remember the smirking girl in the building society ad where they played Ice Ice Baby?
But there you are - proof they work - I remember the ad, if not the brand, but it was months ago, so something has stuck.
Best thing it to record, and FF through all of them.
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