Simply ensure that you buy alkaline batteries (rather than zinc chloride ones). Duracell brand virtually the same alkaline batteries in lots of different ways, with some of their products costing far more than the virtually same thing with a different type of Duracell label on it.
Better still, forget about buying the Duracell brand (which are frequently over-priced) and buy any brand of alkaline batteries from Poundland, et al. They're just as good. (Don't buy zinc chloride batteries from pound shops though, as they're almost universally rubbish).
If you want to stick with (over-priced) Duracell batteries, the 'basic' ones are labelled 'Simply', the ones which can theoretically last up to 50% longer (but rarely do) are labelled 'Plus Power' and the longest-lasting are labelled 'Ultra Power'.
https://www.duracell.co.uk/products/alkaline-batteries/?size=aa#our-products
'Industrial' is seemingly just a tag that they use for bulk supplies of 'basic' batteries (
http://professional.duracell.com/en/industrial ), with 'Coppertop' seeming to be a label that they use for supplies discount stores, etc.