Sanitary products should not be shunted into the middle of the night. It is a natural thing and nothing to be ashamed or embarrassed about.
Advertisers usually know their audience and when they are watching, so spend their money there. So perhaps you are watching the wrong channel to avoid Tampon adverts. Don’t think they show them during the Topless Darts.
Why not at six o’clock?
Periods are a natural bodily function so the more they’re talked about in a normal fashion, the less taboo they become.
What about advertising condoms, or viagra, or..well.. anything?
Tampon ads don't worry me but I must be a bit of a prude because I find the Love Honey ones toecurlingly trashy and mildly offensive at any time on TV.