Emotional Adverts

[gursheen]

Whats the best example of using emotional advertising inUK adverts, and how far are they successful?

[joesy]

I would have thought that an example would be the PDSA advert, which is very sentimental. It high-lights common insecurities that people have, eg. living alone, dieting etc. It's highly emotive. As to its effectiveness, I'm not sure, personally i find it over the top, and I love pets!

[shazbang]

Oh god, the NSPCC advert with the background song - This Womens Work by Kate Bush. Its harrowing. First time I seen it I phoned up and donated �5 a month. I haven't even noticed those fivers going which goes to show that we could all afford a few pounds a month to a charity.

[mandele-lcc]

Shaz you havent noticed those fivers going out of your bank account because you never actually had them

[isca]

surely all those old bt adverts that tried to blackmail you into phoning your parents despite the fact that when you did all they did was moan at you!

[gammonroll1]

The anti smoking ad with the old man in a hospital bed talking with a husky voice suffering from throat cancer asking his kids to make him a promise"promise me you will never smoke"he says

it certainly me me stop and haven't had a ciggy for 2 years now