a man says it because, the slogan at the end says, "made to go unnoticed" and by a man saying it will make women more comfortable with tampons around the place, because a woman would not like a man to find a tampon. just a thought.
i was wondering the same thing dummkofp! and why do they have to do that bit with the blue liquid on lots of the adverts too? hello, its not nappys your advertising!!
Thing is, as wonderwoman says, we all know where to find the tampax AND the panty liners and know what is available, there's no need to advertise. Some women DO find the adverts embarassing, distasteful even. The one with blue liquid makes me cringe !! I'm glad it's not just me who gets annoyed !!