http://www.honda.co.uk/change/ to see the ad, and listen to the song as well
Now the unnervingly catchy tune behind the television and radio campaign promoting Honda�s new diesel engine, which stars the gravelly voice of best-selling American author Garrison Keillor, is poised to become a hit record.
The quirky tune was composed for fun by one of the agency�s own �creatives�, Michael Russoff, and the company�s copyright agreement with him stipulates it can only be used to further the interests of its client, Honda.
Yet the song, only on air for a few weeks, has already generated so much interest that the idea of releasing a single has been mooted. �Michael had composed some of the music we used before,� said Matt Berry, who works on the campaign, �but the lyrics were written specifically for Honda.�
http://www.greencarcongress.com/2004/12/ldquoh ate_somet.html