Click http://www.shazzie.com/raw/journal/2000/june.shtml
and scroll about 3/4 of the way down the page to the paragraph that opens: "I decided to work..." There you will find some confirmation of the Penguin connection. (I'm not guaranteeing the authority of the website, you understand...but it looks helpful.)
as far as i remember it was an advert for some kind of plasters chop chop busy busy work work bang bang was followed by there there there as in its all better now