it is in some places. Thay have taken bits from one of his films, not sure whether it seven or kiss the girls or along came a spider (cause he plays virtually the same character in each) and they have timed it in with their own shots. Thjere are scenes where it is just a look alike and its very obvious.
Well, Kate Beckinsale is not a star of the same firmament as Morgan Freeeman. And Emma was not a tv commercial. The comparisons do not really stand up. Kate was brilliant in Emma.