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ROBERT | 09:23 Sun 01st Aug 2004 | Adverts
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why was the advertisment so devistating to the company
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"You're never alone with a Strand". Wasn't it because the ad (a man alone in a dark, wet street) made it look as though you WOULD be alone with a Strand?
Here's the slogans for cigarettes from the past including Strand: http://www.nostalgiacentral.com/pop/cigarettes.htm
That's what I heard too SteveD. People didn't buy Strand because they didn't want to be seen as lonely. I also heard that Strand were rebranded as Embassy, so it was not really devastating to the company, just the name!

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