I asked this last week and also got no replies - i have NO IDEA and i used to work for three, my guessing is what someone said to me, that it's just so bizarre you remember it. the new one about making movies is cool though and yes turtles are cool.
My guess is that the creative agency went out on the lash the night before the ideas were due to be presented about the 30th pint the thinking went "Communication + Sharing + Dynamic + Funky + Vivid = huge breakdancing jellyfish mother". Obviously.