How is Backlit Animation made?

wheresome1 | 15:55 Mon 14th Jan 2008 | How it Works

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I have seen old adverts and opening Logo's from the 80s that use this form of animation that makes every thing on screen glow. How is this done?

http://www.youtube.com/watch?vAlkJCAaLeNc&feature=related

The animation usually has the companies name that glows.

Gold Jewellery.....

Gas and Electric Bills

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