Hang on , surely it goes down like this, I've never watched Big Brother but I think it's fairly obvious the way the whole set up, manipulated thing is going to pan out.
Enter beautiful Asian actress who's looking to her European and US career outside Bollywood, Jade thick as a plank Goody, some half wit ex singer and other people I've never even heard of. There is a personality clash. There is a class clash. There is a culture clash. There is a race clash. In that order, as the arguments escalate.
There is some shameful behaviour and clever editing. Huge viewing figures. Huge sales of gutter press papers and magazines. Inevitably beautiful girl badly wronged wins and gets the publicity she wants and needs. Jade, Jo and whoever else it was are castigated, spat upon and generally got at by all and sundry because we were embarassed as a nation that these girls looked so crass, ignorant and coarse whilst the graceful beautiful Indian girl maintained her dignity. This has led to unpleasant happenings for the bullying perpetrators who at the moment have a hugely saleable story under their belts. Jade will have a near nervous breakdown and sell that story. Then she'll struggle to learn about other cultures and she'll sell that story.Then she'll do the whole prodigal son thing and realise the error of her ways and sell that story. Then she'll visit india, set up some orphanage or other token good work to show how reformed she is and sell that story. Then everyone will love her again, because people love to see you fall, be humiliated, admit your humiliation and rise from the ashes, so they can all go "Ahhhhh", and it gives them hope with their miserable lives too.
No-one's been damaged by this long term. This is a PR coup for everyone. There's no such thing as bad publicity.